As a filmmaker and creative director, I specialize in crafting compelling video profiles for artists and entrepreneurs. At the core of my work is a deep-rooted belief that centering the visions of independent makers leads to truly unique storytelling.

Through my production house, [the people you know] (TPYK), I bring a collective-forward approach to every project. Drawing on my experience as a seasoned artist, I've witnessed firsthand how quality flourishes when creators are given the freedom to exercise their creative vision within industry standards.

My creative directing approach honors the ethos of "ancient practices | modern methods." By intentionally collaborating with skilled craftsmen and artists I know and trust, I ensure your vision is executed with both intention and artistry.

In today's congested art world, I help artists and entrepreneurs break through the noise, establishing lasting and compelling brand stories that resonate with galleries, collectors, clients, and subscribers.

Dayson Roa
Executive Director